Top 20 SEO Interview Questions for Freshers & Experience

SEO Interview Questions for Freshers and Experince

1. What is a Search Engine?

Search Engines are very critical key element useful to find out specific and relevant information through the huge extent of World Wide Web. Some major commonly used search engine:

1. Google
2. Yahoo
3. Bing
4. Baidu

2. Tell me something about Google.

Google is the world’s largest and renowned search engine incorporating about 67.6% of market share. It was introduced in 1998by students of Stanford University students Sergey Brin and Larry Page. The unique algorithmic ranking system is considered as its key of success. Besides Google Mail services there are various worthy and useful tools are being offered absolutely free which include Blogger, Feed burner, YouTube, Google Plus, Adsense, Webmaster Tools, Adword, Analytics and many more.

3. What is SEO?

SEO is the abbreviated form of “Search Engine Optimization”. It is the ;set of process on account of which a website or web page is being constructed or optimized that helps them to enhance their appearance or visibility on top in SERPs (Search Engine Result Pages).

4. Explain distinct types of SEO practice?

Primarily two types of SEO are being sported in practice – Off-Page SEO and On-Page SEO.

On-Page SEO is the process of optimizing a website which includes on-site work such as writing content, title, description, ALT tag, Meta tags as well as ensuring web-page’s code and design which can be indexed and crawled by search engines properly.
Off-page SEO is the method of earning backlinks from other websites in order to enhance the ranking of the site. This method includes various method of SEO including Blog posting, forum, article submission, Press release submission, classified and miscellaneous.

5. What are HTML Meta Tags?

HTML meta tags are usually referred as tags of page data which sits between opening and closing head tags of a document’s HTML code. Actually these are hidden keywords who sits in the code. These are invisible to visitors but are visible and readable by Search Engines.
Example:
<head>
<title>Not considered as Meta Tag, even required anyway</title>
<meta name=”description” content=”Write your description here” />
<meta name=”keywords” content=”Write your keyword here” />
</head>

6. What are the different techniques used in Off Page SEO?

There are lots of techniques used in Off-page SEO work. Major Techniques are:
1. Directory Submission
2. Social Bookmarking
3. Blog Post
4. Article Post
5. Press Release Submission
6. Forum Posting
7. Yahoo Answer
8. Blog Comment
9. Deep link Directory Submission
10. Regional Directory Submission and all that.

7. Define ALT tag?

The ALT attribute also called as ALT tag are employed in XHTML and HTML documents in context of defining alternative text that is supposed to be rendered when the element can’t be rendered to which it is applied. One great feature of ALT tag is that it is readable to ‘screen reader’ which is a software by means of which a blind person can hear this. In addition, it delivers alternative information for an image due to some specific reason a user can’t view it, such as in case of a slow connection and an error occurred in the source attribute.
For example, the HTML for this image will appear something like this:

<img alt=”you can define at tag just below the input box of image title while uploading or editing an image.” src=”<http://www.webgranth.com/wp-content/uploads/2013/07/Alt tag.jpg”>

8. What is Citation?

A “citation” is the way you tell your readers that certain material in your work came from another source. It also gives your readers the information necessary to find that source again, including:
1. Information about the author
2. The title of the work
3. The name and location of the company that published your copy of the source
4. The date your copy was published
5. The page numbers of the material you are borrowing

9. What is Page Authority?

Page Authority is a score (on a 100-point scale) developed by Moz that predicts how well a specific page will rank on search engines. It is based off data from the Mozscape web index and includes link counts, MozRank, MozTrust, and dozens of other factors. We score Page Authority on a 100-point, logarithmic scale. Page Authority measures the predictive ranking strength of a single page only.

10. What is Domain Authority?

Domain Authority is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines. Use Domain Authority when comparing one site to another or tracking the “strength” of your website over time. We calculate this metric by combining all of our other link metrics—linking root domains, number of total links, MozRank, MozTrust, etc.—into a single score. We score Domain Authority on a 100-point, logarithmic scale. Domain Authority measures the predictive ranking strength of entire domains or sub-domains only.

11. What is Web 1.0?

It is the “readable” phrase of the World Wide Web with the flat data. Web pages from earlier web applications, the information is static. Web 1.0 services are presentation-oriented content viewing services based on technologies supporting static web pages (HTML pages) without much interaction, used to display information.

12. What is Web 2.0?

Web 2.0 is the term given to describe a second generation of the World Wide Web that is focused on the ability for people to collaborate and share information online. Web 2.0 basically refers to the transition from static HTML Web pages to a more dynamic Web that is more organized and is based on serving Web applications to users.

Other improved functionality of Web 2.0 includes open communication with an emphasis on Web-based communities of users, and more open sharing of information. Over time Web 2.0 has been used more as a marketing term than a computer-science-based term. Blogs, wikis, and Web services are all seen as components of Web 2.0.

13. What is Web 3.0?

It is the “executable” phrase of Word Wide Web with dynamic applications, interactive services, and “machine-to-machine” interaction. Web 3.0 is a semantic web which refers to the future. In Web 3.0, computers can interpret information like humans and intelligently generate and distribute useful content tailored to the needs of users. One example of Web 3.0 is TiVo, a digital video recorder. Its recording program can search the web and read what it finds to you based on your preferences.

14. Why the Title Tag in Website is valuable?

In our SEO efforts Title Tags are very earnest. It is highly recommended to include a Unique Title that exactly says about the contents sits on that page. It is valuable because this is a thing which appears in the search engine result section and tells the user & search engine, what is on this page.

15. What you opined about HTML either it is Case Sensitive or Case Insensitive?

HTML is case Insensitive. It doesn’t matter and deliver identical result either you write in Upper Case or Lower Case.

16. What things are significant in organically ranking a website?

Basically there are various things that are being employed for organically ranking a website which can be classified in 3 distinct categories:
1. Website content: It must be quality and unique content as well as most be well optimized and well structured.
2. Website structure: This includes TAGS, clear navigation, ensuring usability, validation of HTML errors and miscellaneous.
3. Back-links: You can create a link to anywhere but prior to this it is obvious to ensure for relevant site and healthy link.

17. What steps would you follow to optimize a website?

These are following steps to be followed while optimizing a website:
First of all we will interview webmaster or website owner to congregate relevant information, goals and website’s purpose.
1. Performing keyword analysis and find out the best search volume keywords that should be incorporated into the website as well as individual pages of the website.
2. Analyzing the content of website in order to ensure usage of content relevant keywords and phrases. This comprises titles, “alt” attributes and META tags (Meta Title, Meta description & Meta Keyword).
3. Target & implementing keywords as H1, H2 & so on relevant to the site and its content.
Analyzing website navigation.
4. Ensuring the robots.txt file and sitemap existence as well as check their efficiency.
5. If required, making recommendations for modifications in website as well as its each and every page and so on…..

18. What is considered as more significant – Creating great content or building back-links?

Both are obvious. Creating quality content is considered as the first element responsible for ranking as well as building back-links is useful to build authority to a site as well as coined as a metric for ranking well.

19. What is Sitemap.xml?

Sitemaps are a protocol that allows the webmaster for a website to inform Google and other major search engines about URLS on a website that are available for crawling. Sitemaps allow search engines to find all of your webpage’s, that they might otherwise miss when indexing.

20. What is Robots.txt?

Robots. text file is considered as a useful convention to prevent cooperating web robots and web crawlers from accessing all or part of a website or its content for which we don’t want to be crawled and indexed but publicly viewable. It is also employed by search engines to archive and categorize website and to generate a rule of no follow regarding some particular areas of our websites.

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