Top 10 Google Analytics Interview Questions for Freshers & Experienced

Google Analytics Interview Questions for Fresher’s and Experience. List of Basic and Advance Google Analytics Interview Questions. Check out here

1. What is a Dimensions?

Dimensions are attributes of your data. For example, the dimension City indicates the city, for example, “Paris” or “New York”, from which a session originates. The dimension Page indicates the URL of a page that is viewed.


A dimension is the attribute of visitors to your website. For example, let’s say a man aged between 25-34 from London visited your website after clicking on an organic search listing on Google which he found by searching for the keyword ‘attribution modelling’.

2. What is a Metrics?

Metrics are quantitative measurements. The metric Sessions is the total number of sessions. The metric Pages/Session is the average number of pages viewed per session.

A metric is a number which is used to measure one of the characteristics of a dimension. A dimension can have one or more characteristics.

3. What is Sessions?

A session is defined as a group of interactions one user takes within a given time frame on your website. Google Analytics defaults that time frame to 30 minutes. Meaning whatever a user does on your website (e.g. browses pages, downloads resources, purchases products) before they leave equals one session. In short, the Sessions metrics is a unified way to report “Visits” and “Active Users.

4. What is Visit?

Visits represent the number of times the website was visited, without regard to repeat visitors.

5. What is Page Views?

Page views represent the total number of pages that visitors looked at on our site.

6. What is a Visitors?

Visitors represent the number of actual people that visited our site.

Ex: Repeat Visitors: 681 visits – 549 visitors = 132 repeat visitors

Note: Now, visits is named “sessions” and unique visitors is named “users.”

7. What is Bounce Rate?

Bounce Rate is the percentage of single page visits (or web sessions). It is the number of visits in which a user leaves your website from the landing page without browsing any further.

Calculation of Bounce Rate: Total No of Bounces on a page/Total No of Entrances on the page

8. What is Pages/Session?

Pages/Session (Average Page Depth) is the average number of pages viewed during a session. Repeated views of a single page are counted.

9. What is Segment?

A segment is a subset of your Analytics data. For example, of your entire set of users, one segment might be users from a particular country or city. Another segment might be users who purchase a particular line of products or who visit a specific part of your site.

10. What is Cohort Analysis?

A cohort is a group of users who share a common characteristic that is identified in this report by an Analytics dimension. For example, all users with the same Acquisition Date belong to the same cohort. The Cohort Analysis report lets you isolate and analyze cohort behavior.

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